Co-Owner of Giles-Parscale, San Antonio, TX, web design and digital marketing, Trump Campaign Digital Operations under Jared Kushner on Project Alamo, the Facebook and digital campaign and fundraising efforts in conjunction with the RNC and Cambridge Analytica with a staff of a few hundred including some from Cambridge Analytica, which started gearing up June 14, 2016, 5 days after the June 9, 2016, Trump Tower Don Jr/Agalarov meeting about “adoptions” On August 1, 2017, he acquired “CloudCommerce, Inc. (CLWD) is a leading provider of data driven solutions. We help our clients acquire, engage, and retain their customers by finding actionable information hidden in critical sources of data. We focus intently on using quantitative and qualitative analysis to drive the creation of great user experiences and successful digital marketing strategies and campaigns. In addition to the acquisition of Parscale Creative announced on August 1, CloudCommerce also entered into a definitive agreement to acquire a second company — Parscale Media, LLC (Parscale Media)” Morningstar
“WASHINGTON — The FBI’s wide-ranging criminal investigation into Russia’s meddling in the 2016 presidential election may include scrutiny of the Trump campaign’s San Antonio-based digital operation overseen by senior White House adviser Jared Kushner.
CNN reported that along with Kushner’s contacts with Russians and his relationship with fired national security adviser Michael Flynn, the FBI is looking at the campaign’s 2016 data analytics programs conducted largely out of San Antonio under the direction of local digital advertising executive Brad Parscale.
Parscale, 41, became heavily involved in the Trump campaign after designing a website for the campaign exploratory committee and carrying out other tasks for the Trump family. He worked under Kushner. By the campaign’s end, Parscale ran Trump’s digital operation, media buys and overall advertising, an exceptionally large role for someone with little experience in political campaigns.
“It was a data-driven campaign, so I was in the middle of it all,” Parscale said in an interview with the San Antonio Express-News after the election.Federal Election Commission reports showed that Giles-Parscale received over $91 million from the Trump campaign and an allied super PAC over an 18-month period.
Parscale noted that while his company ended “in a healthy situation,” much of that money was paid for advertising and vendors.
Parscale remained on the campaign payroll through January and is associated with Trump’s re-election committee. FEC records show that his company received an additional $1.6 million through March for what was described as digital consultation and online advertising.
In the “Project Alamo” operation, Parscale had over 100 people employed on Trump’s behalf last year in San Antonio, many of them digital and media experts.
They worked closely with the Republican National Committee, which invested heavily in data and digital technology after losing the previous two presidential elections. The RNC provided the Trump campaign with a massive database that included details on millions of voters’ attitudes, buying habits and personal information available from public and private sources, combined with information the party had gleaned from contacts over the years.
Along with RNC operatives dispatched to San Antonio, the operation employed staff from Cambridge Analytica, the U.S.-based offshoot of a British company that deploys what it calls “psychographics,” research using personality, values and other voter traits for targeting.
Cambridge was paid $6 million for its work, which Republican operatives described as voter persuasion.
BusinessWeek quoted an unnamed member of the Trump campaign staff late in the campaign as saying that their digital operation used Facebook ads and other means to suppress Clinton’s vote totals with negative messages aimed at African-Americans, young women and segments of liberals.
Parscale said in an earlier interview with the Express-News that his operation’s ability to identify 14.4 million persuadable voters in several swing states just prior to the election was a key to Trump’s victory.
Parscale’s success earned him the Digital Strategist of the Year Award, presented in March by the American Association of Political Consultants.
While not commenting on the report about FBI scrutiny of Kushner, Parscale has used his Twitter account in recent days to step up attacks on CNN and other news outlets with more than a dozen posts since last weekend.
“SO fake news,” Parscale tweeted May 20 in response to a CNN report that a former Trump staffer wants the president to set up a fund to help associates caught in the Russia investigation pay their legal bills. “Let’s fight back against @CNN.”
Last fall, Matt Oczkowski and Parks Bennett were logging 12-hour days in a rented office in San Antonio that smelled of Chick-fil-A and Doritos, focused on one mission: to elect Donald Trump president.
As they raced to crunch voter data and build up Trump’s small-donor base, an idea began to jell: Could they apply data science to make email fundraising more effective and transparent?
“There has to be some innovation in this space,” said Oczkowski, who led the data science efforts for the Trump campaign as head of product for Cambridge Analytica, a company backed by hedge fund magnate Robert Mercer. “We didn’t see a solution in the marketplace that really fit with what we wanted, so we just decided to do it ourselves.”
Parscale, 40, a Kansas native, arrived at the University of Texas at San Antonio on a basketball scholarship. He graduated from Trinity University in 1999, his basketball career cut short by a back injury. He’s endured seven surgeries on his back, knee and ankle.
The company he founded, Parscale Media, joined with Giles Design to create a web design, web marketing, and branding firm.
Deploying a database called Project Alamo, Parscale oversaw Trump’s digital operation, television media buys and overall advertising — an uncommonly large campaign portfolio, especially for someone who professes to have no abiding interest in electoral politics. San Antonio Express-News
In the last days of the Trump campaign, he produced a two-minute ad that featured Trump decrying “global special interests” over footage of Clinton, George Soros, Janet Yellen and Lloyd Blankfein — all Jewish, except Clinton.
Parscale is now helping to lead a new pro-Trump nonprofit called America First that echoes the name of a committee created in 1940 to keep the nation out of World War II. The spokesman for the original America First was Charles Lindbergh, a celebrity aviator who praised Nazi Germany and once gave a speech warning of the dangers of “the Jewish race.”
“I want to form a (political action committee) in the city of San Antonio to help advocate for the business community because I feel some of our local groups are unwilling to stand up to local officials,” he said.” San Antonio Express-News