- Trump Campaign
- Jared Kushner
- Brad Parscale, “Project Alamo”
- 2016 Social Media Campaign
- Steve Bannon
- Cambridge Analytica-Heritage hired CA late 2015-June 2016 for $120,000, then BOUGHT ITS DATA DECEMBER 7, 2016 during the Transition, with Rebekah Mercer on the board of Heritage and Cambridge Analytica , funding the Trump Campaign, Steve Bannon in Glittering Steel propaganda film production, Breitbart, and David Bossie at Citizens United
- Big Data
- Pioneer Solutions
- SCL Elections – Cambridge Analytica’s parent co., Alexander Nix
- Cambridge Analytica
- Big Data Dolphins
- Canadian Far-Right-AIQ is Canadian
- Brexit-Vote Leave paid AIQ over £2.5 million
- Facebook-AIQ Placed ads for Vote Leave on Facebook
- Voter Suppression-AIQ tracked “Suppression”
Co-Owner of Giles-Parscale, San Antonio, TX, web design and digital marketing, Trump Campaign Digital Operations under Jared Kushner on Project Alamo, the Facebook and digital campaign and fundraising efforts in conjunction with the RNC and Cambridge Analytica with a staff of a few hundred including some from Cambridge Analytica, which started gearing up June 14, 2016, 5 days after the June 9, 2016, Trump Tower Don Jr/Agalarov meeting about “adoptions” On August 1, 2017, he acquired “CloudCommerce, Inc. (CLWD) is a leading provider of data driven solutions. We help our clients acquire, engage, and retain their customers by finding actionable information hidden in critical sources of data. We focus intently on using quantitative and qualitative analysis to drive the creation of great user experiences and successful digital marketing strategies and campaigns. In addition to the acquisition of Parscale Creative announced on August 1, CloudCommerce also entered into a definitive agreement to acquire a second company — Parscale Media, LLC (Parscale Media)” Morningstar
Local web design firm with Donald Trump presidential campaign contract offers 100 jobs as election nears
Last June , Giles-Parscale was selected to build Trump’s main campaign website after designing for the company since 2011 for other ventures. In May, Brad Parscale, the president of Giles-Parscale, was promoted as a vendor of the Trump campaign to oversee digital marketing.
The local company has netted nearly $2 million connected to a variety of services in the digital realm, according to documents on file with the Federal Election Commission.
That’s one of the biggest expenditures for the Trump campaign.
Other major vendors used by the Donald Trump for president campaign include $17.5 million for Rick Reed Media, a public relations and marketing firm based in Virginia. and more than $3 million to Ace Specialties, a uniform store.”
“WASHINGTON — The FBI’s wide-ranging criminal investigation into Russia’s meddling in the 2016 presidential election may include scrutiny of the Trump campaign’s San Antonio-based digital operation overseen by senior White House adviser Jared Kushner.
CNN reported that along with Kushner’s contacts with Russians and his relationship with fired national security adviser Michael Flynn, the FBI is looking at the campaign’s 2016 data analytics programs conducted largely out of San Antonio under the direction of local digital advertising executive Brad Parscale.
Parscale, 41, became heavily involved in the Trump campaign after designing a website for the campaign exploratory committee and carrying out other tasks for the Trump family. He worked under Kushner. By the campaign’s end, Parscale ran Trump’s digital operation, media buys and overall advertising, an exceptionally large role for someone with little experience in political campaigns.
“It was a data-driven campaign, so I was in the middle of it all,” Parscale said in an interview with the San Antonio Express-News after the election.Federal Election Commission reports showed that Giles-Parscale received over $91 million from the Trump campaign and an allied super PAC over an 18-month period.
Parscale noted that while his company ended “in a healthy situation,” much of that money was paid for advertising and vendors.
Parscale remained on the campaign payroll through January and is associated with Trump’s re-election committee. FEC records show that his company received an additional $1.6 million through March for what was described as digital consultation and online advertising.
In the “Project Alamo” operation, Parscale had over 100 people employed on Trump’s behalf last year in San Antonio, many of them digital and media experts.
They worked closely with the Republican National Committee, which invested heavily in data and digital technology after losing the previous two presidential elections. The RNC provided the Trump campaign with a massive database that included details on millions of voters’ attitudes, buying habits and personal information available from public and private sources, combined with information the party had gleaned from contacts over the years.
Along with RNC operatives dispatched to San Antonio, the operation employed staff from Cambridge Analytica, the U.S.-based offshoot of a British company that deploys what it calls “psychographics,” research using personality, values and other voter traits for targeting.
Cambridge was paid $6 million for its work, which Republican operatives described as voter persuasion.
BusinessWeek quoted an unnamed member of the Trump campaign staff late in the campaign as saying that their digital operation used Facebook ads and other means to suppress Clinton’s vote totals with negative messages aimed at African-Americans, young women and segments of liberals.
Parscale said in an earlier interview with the Express-News that his operation’s ability to identify 14.4 million persuadable voters in several swing states just prior to the election was a key to Trump’s victory.
Parscale’s success earned him the Digital Strategist of the Year Award, presented in March by the American Association of Political Consultants.
While not commenting on the report about FBI scrutiny of Kushner, Parscale has used his Twitter account in recent days to step up attacks on CNN and other news outlets with more than a dozen posts since last weekend.
“SO fake news,” Parscale tweeted May 20 in response to a CNN report that a former Trump staffer wants the president to set up a fund to help associates caught in the Russia investigation pay their legal bills. “Let’s fight back against @CNN.”
For duo, Trump campaign duty launched business idea By Matea Gold, Washington Post May 17, 2017 San Antonio Express-News
Last fall, Matt Oczkowski and Parks Bennett were logging 12-hour days in a rented office in San Antonio that smelled of Chick-fil-A and Doritos, focused on one mission: to elect Donald Trump president.
As they raced to crunch voter data and build up Trump’s small-donor base, an idea began to jell: Could they apply data science to make email fundraising more effective and transparent?
“There has to be some innovation in this space,” said Oczkowski, who led the data science efforts for the Trump campaign as head of product for Cambridge Analytica, a company backed by hedge fund magnate Robert Mercer. “We didn’t see a solution in the marketplace that really fit with what we wanted, so we just decided to do it ourselves.”
Trump’s digital ad exec based in San Antonio By Bill Lambrecht, Washington Bureau, San Antonio Express-News November 15, 2016
Parscale, 40, a Kansas native, arrived at the University of Texas at San Antonio on a basketball scholarship. He graduated from Trinity University in 1999, his basketball career cut short by a back injury. He’s endured seven surgeries on his back, knee and ankle.
The company he founded, Parscale Media, joined with Giles Design to create a web design, web marketing, and branding firm.
Deploying a database called Project Alamo, Parscale oversaw Trump’s digital operation, television media buys and overall advertising — an uncommonly large campaign portfolio, especially for someone who professes to have no abiding interest in electoral politics. San Antonio Express-News
Parscale has plans for San Antonio By Brian Chasnoff February 1, 2017 San Antonio Express-News
In the last days of the Trump campaign, he produced a two-minute ad that featured Trump decrying “global special interests” over footage of Clinton, George Soros, Janet Yellen and Lloyd Blankfein — all Jewish, except Clinton.
Parscale is now helping to lead a new pro-Trump nonprofit called America First that echoes the name of a committee created in 1940 to keep the nation out of World War II. The spokesman for the original America First was Charles Lindbergh, a celebrity aviator who praised Nazi Germany and once gave a speech warning of the dangers of “the Jewish race.”
“I want to form a (political action committee) in the city of San Antonio to help advocate for the business community because I feel some of our local groups are unwilling to stand up to local officials,” he said.” San Antonio Express-News
For Oczkowski, who worked for Governor Scott Walker’s primary campaign, such an oversight seems natural. “The Clinton campaign was built like a traditional big campaign, where there are political norms that go into things,” he says. “Probably if they did know, they didn’t want to admit it to themselves.”
The election upset already has inspired headlines about data being dead. Trump did, after all, reject the need for data, only to hire Cambridge Analytica during the summer after clinching the nomination.” Wired
Inside the Trump Bunker, With Days to Go Bloomberg, October 27, 2016
“On Oct. 19, as the third and final presidential debate gets going in Las Vegas, Donald Trump’s Facebook and Twitter feeds are being manned by Brad Parscale, a San Antonio marketing entrepreneur, whose buzz cut and long narrow beard make him look like a mixed martial arts fighter. His Trump tie has been paired with a dark Zegna suit. A lapel pin issued by the Secret Service signals his status. He’s equipped with a dashboard of 400 prewritten Trump tweets. “Command center,” he says, nodding at his laptop.” Read article for examples of Tweets from Parscale
Meet the woman who wrote @realDonaldTrump‘s campaign Facebook posts – and the tech firm that helped him get elected. pic.twitter.com/9vA3KMIIGj
— BBC Stories (@bbcstories) August 13, 2017
8) Strange hiring spree-it didn’t register on LinkedIn. No major fluctuation in G-P employee over the past 2 years. https://t.co/4ugjq7Dcx6 pic.twitter.com/wPYMwtWBXH
— Emily (@emlas) September 9, 2017
11) And if this is b/c of iron clad NDA, where does one find 100 freelance digital pros willing to work in secret like this? pic.twitter.com/z3HFwFeYpA
— Emily (@emlas) September 9, 2017
But the alliance also reflects a new reality within the broader conservative universe. Trump didn’t just bring an idiosyncratic set of political priorities with him to Washington. He brought a massive amount of first-time voters and supporters as well—individuals that establishment institutions like Heritage would want to mine for dollars.
Heritage had used Cambridge Analytica’s services before. From late 2015 through June 2016, the firm provided “statistical models to identify new donors” and developed digital ads for the group, according to documents Heritage filed with New York regulators.”