Brad Parscale & Project Alamo

Co-Owner of Giles-Parscale, San Antonio, TX, web design and digital marketing, Trump Campaign Digital Operations under Jared Kushner on Project Alamo, the Facebook and digital campaign and fundraising efforts in conjunction with the RNC and Cambridge Analytica with a staff of a few hundred including some from Cambridge Analytica, which started gearing up June 14, 2016, 5 days after the June 9, 2016, Trump Tower Don Jr/Agalarov meeting about “adoptions”   On August 1, 2017, he acquired “CloudCommerce, Inc. (CLWD) is a leading provider of data driven solutions. We help our clients acquire, engage, and retain their customers by finding actionable information hidden in critical sources of data. We focus intently on using quantitative and qualitative analysis to drive the creation of great user experiences and successful digital marketing strategies and campaigns. In addition to the acquisition of Parscale Creative announced on August 1, CloudCommerce also entered into a definitive agreement to acquire a second company — Parscale Media, LLC (Parscale Media)” Morningstar

Thread by @WritesTruths

Local web design firm with Donald Trump presidential campaign contract offers 100 jobs as election nears

Last June [2015], Giles-Parscale was selected to build Trump’s main campaign website after designing for the company since 2011 for other ventures. In May, Brad Parscale, the president of Giles-Parscale, was promoted as a vendor of the Trump campaign to oversee digital marketing.

The local company has netted nearly $2 million connected to a variety of services in the digital realm, according to documents on file with the Federal Election Commission.

That’s one of the biggest expenditures for the Trump campaign.

Other major vendors used by the Donald Trump for president campaign include $17.5 million for Rick Reed Media, a public relations and marketing firm based in Virginia. and more than $3 million to Ace Specialties, a uniform store.”

“WASHINGTON — The FBI’s wide-ranging criminal investigation into Russia’s meddling in the 2016 presidential election may include scrutiny of the Trump campaign’s San Antonio-based digital operation overseen by senior White House adviser Jared Kushner.

CNN reported that along with Kushner’s contacts with Russians and his relationship with fired national security adviser Michael Flynn, the FBI is looking at the campaign’s 2016 data analytics programs conducted largely out of San Antonio under the direction of local digital advertising executive Brad Parscale.

Parscale, 41, became heavily involved in the Trump campaign after designing a website for the campaign exploratory committee and carrying out other tasks for the Trump family. He worked under Kushner. By the campaign’s end, Parscale ran Trump’s digital operation, media buys and overall advertising, an exceptionally large role for someone with little experience in political campaigns.

Matt Oczkowski was Head of Product for Cambridge Analytica Twitter

Trump’s digital ad exec based in San Antonio By Bill Lambrecht, Washington Bureau, San Antonio Express-News November 15, 2016

“The data, that’s the big question that everybody wants to ask me,” Parscale said. “Right now, it’s Mr. Trump’s and he’s going to continue to build that data, and I’m going to Trump Tower as we speak to continue to cultivate that data.”

Parscale, 40, a Kansas native, arrived at the University of Texas at San Antonio on a basketball scholarship. He graduated from Trinity University in 1999, his basketball career cut short by a back injury. He’s endured seven surgeries on his back, knee and ankle.

The company he founded, Parscale Media, joined with Giles Design to create a web design, web marketing, and branding firm.

 Parscale joined the Trump campaign after designing websites and doing modest tasks for the Trump family for several years. He rose swiftly in the campaign under Trump’s son-in-law, Jared Kushner.

Deploying a database called Project Alamo, Parscale oversaw Trump’s digital operation, television media buys and overall advertising — an uncommonly large campaign portfolio, especially for someone who professes to have no abiding interest in electoral politics.  San Antonio Express-News

Parscale has plans for San Antonio By Brian Chasnoff  February 1, 2017 San Antonio Express-News

In the last days of the Trump campaign, he produced a two-minute ad that featured Trump decrying “global special interests” over footage of Clinton, George Soros, Janet Yellen and Lloyd Blankfein — all Jewish, except Clinton.

Parscale is now helping to lead a new pro-Trump nonprofit called America First that echoes the name of a committee created in 1940 to keep the nation out of World War II. The spokesman for the original America First was Charles Lindbergh, a celebrity aviator who praised Nazi Germany and once gave a speech warning of the dangers of “the Jewish race.”

“I want to form a (political action committee) in the city of San Antonio to help advocate for the business community because I feel some of our local groups are unwilling to stand up to local officials,” he said.” San Antonio Express-News

For Oczkowski, who worked for Governor Scott Walker’s primary campaign, such an oversight seems natural. “The Clinton campaign was built like a traditional big campaign, where there are political norms that go into things,” he says. “Probably if they did know, they didn’t want to admit it to themselves.”

The election upset already has inspired headlines about data being dead. Trump did, after all, reject the need for data, only to hire Cambridge Analytica during the summer after clinching the nomination.” Wired

Inside the Trump Bunker, With Days to Go  Bloomberg, October 27, 2016

“On Oct. 19, as the third and final presidential debate gets going in Las Vegas, Donald Trump’s Facebook and Twitter feeds are being manned by Brad Parscale, a San Antonio marketing entrepreneur, whose buzz cut and long narrow beard make him look like a mixed martial arts fighter. His Trump tie has been paired with a dark Zegna suit. A lapel pin issued by the Secret Service signals his status. He’s equipped with a dashboard of 400 prewritten Trump tweets. “Command center,” he says, nodding at his laptop.”  Read article for examples of Tweets from Parscale

Thanks to @LouiseNeu  and @Emlasfor gathering articles

Trump’s Data Firm Is Selling A Top Conservative Think Tank Its Trump Voter Playbook Daily Beast The Heritage Foundation hasn’t always agreed with the president. But it recognizes the cash that his followers can bring. Lachlan Markay September 29, 2017 “Three weeks after Donald Trump was elected president, a data company owned by one of his wealthiest supporters began cashing in. The company, Cambridge Analytica, inked a deal with the nation’s leading conservative think tank, the Heritage Foundation, for the purpose of hitting up Trump voters for donations.

The marrying of the two institutions was made easier by a shared principle. Cambridge Analytica is run by Rebekah Mercer, who with her father provided major cash infusions for Trump and groups supporting him during the 2016 campaign. Mercer is also a board member of the Heritage Foundation, the nation’s flagship conservative think tank.

But the alliance also reflects a new reality within the broader conservative universe. Trump didn’t just bring an idiosyncratic set of political priorities with him to Washington. He brought a massive amount of first-time voters and supporters as well—individuals that establishment institutions like Heritage would want to mine for dollars.

Heritage had used Cambridge Analytica’s services before. From late 2015 through June 2016, the firm provided “statistical models to identify new donors” and developed digital ads for the group, according to documents Heritage filed with New York regulators.”